In late February, ahead of this week’s opening round of the 2022 season in St Petersburg, the NTT IndyCar Series launched the latest iteration of its ‘Defy Everything’ brand campaign. Led by a hero spot which acts as a bold rallying cry for the series, the teams and drivers as they set out to… Continue reading NTT IndyCar Series Launches Latest ‘Defy Every’ Campaign Ahead Of New Season
Tag: IndyCar
New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans
IndyCar marketers, like so many other sports property rights holders, have been refocusing around youthful fans and its 2017 season multi-platform ‘What’s Next’ campaign features younger drivers and new technologies. The Verizon IndyCar series and its flagship Indy500 race have long been promoted via the classic motorsport marketing tactics of ‘history’ and speed’: as… Continue reading New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans
Honda IndyCar Speed Patrol ‘Slow Citation’ Street Stunt
Honda promoted its IndyCar partnership with an innovative speed patrol street stunt which saw brand ambassadors hand out ‘slow citations’ to unsuspecting consumers dawdling on the streets of Chicago. Led by brand ambassador and racing driver legend Mario Andretti, a team of actors dressed a little like cops patrolled the Windy City neighbourhoods issuing… Continue reading Honda IndyCar Speed Patrol ‘Slow Citation’ Street Stunt
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership. The US open wheel racing brands have teamed up with the Hollywood studio DreamWorks Animation to combine on the new DreamWorks cartoon film ‘Turbo’. Turbo, scheduled for release in July 2013, tells the story of a garden… Continue reading IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
GoDaddy’s Frank/Open Reaction To IndyCar Tragedy
Being frank, open and honest with your customers is the only long term way of keeping their trust – even in the wake of scandal and tragedy. This seems to be the approach that GoDaddy.com, the sponsors of the IndyCar Challenge, has taken after the devastating death of driver Dan Wheldon. The web… Continue reading GoDaddy’s Frank/Open Reaction To IndyCar Tragedy
