Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation

Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation

Actor Ranveer Singh Helps NBA Position Basketball In India As A Unifying Cultural Force

The National Basketball Association (NBA) rolled out a brand campaign in India fronted by Hindi film actor and brand ambassador Ranveer Singh called ‘This Is Basketball’ which positions the sport and the league as a unifying cultural force.   The campaign’s hero spot, which dropped across TV and digital platforms from 25 August, showcases the… Continue reading Actor Ranveer Singh Helps NBA Position Basketball In India As A Unifying Cultural Force

Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win?   Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League

Indian broadcast giant Sony Sports Network rolled out a new, own-platform campaign called ‘Laga Panja / Let’s Arm Wrestle’ to promote the inaugural season of its new Pro Panja League.    The hero spot, which aims to unleash the power of the country’s game, ran across both broadcast partner and rights owner online channels.  … Continue reading Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League

Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador and cricketing super star Virat Kohli.   The campaign, conceptualised by Wunderman Thompson group agency Contract Advertising, aimed to align with the ambitions and goals of an India which… Continue reading Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’

Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an integrated campaign showcasing just how many times India’s cricketers have achieved the impossible.   Conceptualised by agency Fundamental, the campaign is spearheaded by a film featuring flashbacks to many of… Continue reading Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’

Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign.   The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

Myntra Teams Up With Indian Cricket Icon Virat Kohli To Show How To ‘Be Extraordinary Everyday’

Indian fashion e-commerce company Myntra teamed up with cricket icon and former national team captain cricketer Virat Kohli to front an April campaign called ‘Be Extraordinary Everyday’ highlighting its online catalogue   The campaign aims to drives home the message that ecommerce fashion and lifestyle platform Myntra offers a wide array of stylish designer clothing,… Continue reading Myntra Teams Up With Indian Cricket Icon Virat Kohli To Show How To ‘Be Extraordinary Everyday’

Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons

Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons

Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad

In April, Astral-owned glue brand Bondtite leveraged its sponsorship of the Lucknow Super Giants during the IPL 2023 through an activation fronted by players Deepak Hooda, Nicholas Pooran and KL Rahul   The campaign, conceptualised by agency The Womb, was spearheaded by a hero commercial starring Hooda, Pooran and Rahul as a trio of avatars.… Continue reading Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad

Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson

Capri Loans leveraged its sponsorship of IPL side Gujarat Titans to highlight its financial offerings through a player-fronted campaign called ‘Baat Sapno Ki Hai / It’s All About Dreams’ featuring a strong line-darawn from the current team including Shubman Gill, Hardik Pandya and Kane Williamson.   Conceptualised and created by agency Salt Brand Solutions and… Continue reading Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson