An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered sportswear giant build a world-first liquid billboard on the beach in Dubai. This immersive, swimmable out-of-home initiative, created by agency Havas Middle East, is essentially… Continue reading Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
Tag: Inclusivity
Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign
Tennis Canada and National Bank launched a new campaign called ‘All For The Court’ on 4 July to build buzz amongst tennis fans ahead of the ‘2021 National Bank Open presented by Rogers’ in Toronto and Montreal this August. Created in collaboration with creative agency Sid Lee, the campaign features defending National Bank Open… Continue reading Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign
NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
A day ahead of the start of its annual March Madness college basketball tournament, the NCAA launched a new public service announcement campaign focused on inclusivity and called ‘Label Me’. The work, which was developed in harness with creative agency SS+K, debuted on the tournament’s ‘Selection Sunday’ on official broadcaster TBS selection show. The… Continue reading NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
As the women’s teams begin this year’s Ashes summer, Commonwealth Bank (CommBank) leverages its partnership with Cricket Australia with a ‘Levelling The Playing Field’ commitment that blends one of the country’s biggest diversity campaigns with the single largest investment in women’s sport in Australia The initiative reflects the bank’s belief ‘that cricket is a… Continue reading CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame. The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
The United States Golf Association (USGA) rolled out its ‘A Lot To Love’ campaign, led a set of new commercials, to leverage interest in golf around its national championships – the 2015 US Open. The ads, developed with DDB, aim to use the flagship tournament not just a fulcrum for ‘golf celebration’ but to… Continue reading USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
