Tag Archives: Inclusivity

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’ Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

On 30 December Brooks Running released aa new spot called ‘Run Happy with Brooks Running’ which explored the question ‘what does it mean to be a runner?’ and championed >>
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USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign

USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign

A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up >>
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Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range

Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range

An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered >>
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Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign

Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign

Tennis Canada and National Bank launched a new campaign called ‘All For The Court’ on 4 July to build buzz amongst tennis fans ahead of the ‘2021 National Bank >>
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NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off

NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off

A day ahead of the start of its annual March Madness college basketball tournament, the NCAA launched a new public service announcement campaign focused on inclusivity and called ‘Label >>
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CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign

CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign

As the women’s teams begin this year’s Ashes summer, Commonwealth Bank (CommBank) leverages its partnership with Cricket Australia with a ‘Levelling The Playing Field’ commitment that blends one of >>
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UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players

UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players

Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame.   The >>
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USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges

USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges

The United States Golf Association (USGA) rolled out its ‘A Lot To Love’ campaign, led a set of new commercials, to leverage interest in golf around its national championships >>
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