Tag Archives: Inclusivity

Talented Ladies Club #PayFair Asks Women’s Euros 2022 Sponsors To Put Their Money Where Their Mouths Are Talented Ladies Club #PayFair Asks Women’s Euros 2022 Sponsors To Put Their Money Where Their Mouths Are

Talented Ladies Club #PayFair Asks Women’s Euros 2022 Sponsors To Put Their Money Where Their Mouths Are

Talented Ladies Club rolled out a guerrilla outdoor and social #PayFair campaign challenging the sponsors of UEA Euro 2022 to address their own gender pay gaps before claiming to >>
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PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film

PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film

Summer 2022 saw PGA Tour partner United Airlines amplify the next stage of the ‘Golf Is Ours’ initiative championing the tie-up with the Historically Black College and Universities programs. >>
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FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022 FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out >>
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The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and >>
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Nike Korea Rolls Out An ‘Inclusive Playground’ Campaign Spanning Video & Physical Brand Space Nike Korea Rolls Out An ‘Inclusive Playground’ Campaign Spanning Video & Physical Brand Space

Nike Korea Rolls Out An ‘Inclusive Playground’ Campaign Spanning Video & Physical Brand Space

A new film and experiential campaign in Korea from Nike launched in late April and promoted the sportswear giant’s new ‘Inclusive Playground’: an incluysive physical brand space which sits >>
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Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative

Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative

Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating >>
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Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’ Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

On 30 December Brooks Running released aa new spot called ‘Run Happy with Brooks Running’ which explored the question ‘what does it mean to be a runner?’ and championed >>
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USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign

USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign

A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up >>
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Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range

Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range

An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered >>
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