Tag: In Stadium

DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal

To celebrate its ongoing sponsorship of the DHL Super Rugby Pacific competition, logistics and delivery behemoth DHL has introduced ‘The DHL Box Seat’ VIP match experience which offers its New Zealand customers a chance to ‘score the best seat in the house/stadium’. Teaming up with agency EightyOne and production company Supernormal (and Director Reagen Butler),… Continue reading DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal

Telstra’s Joyful AFL/NRL ‘This Is Footy Country’ Campaign Champions Country & Community Footy

Leveraging its 20-plus year partnerships with the AFL and NRL, Australian mobile telecoms and broadband giant Telstra launched a sports marketing platform in September titled ‘This Is Footy Country’ activated through an integrated campaign.   The campaign, created in harness with The Monkeys (part of Accenture Song), the campaign seeks shine the spotlight on Telstra’s… Continue reading Telstra’s Joyful AFL/NRL ‘This Is Footy Country’ Campaign Champions Country & Community Footy

Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign

A 2023 iteration of ongoing ‘The Knock-On Effect’ road safety collaboration between Transport For NSW and the NSWRL Blues rolled out in August with a campaign titled ‘Decision Time’ fronted by Westpac NSW Blues players and coaches   The initiative core idea is that both on and off the field, rugby league players are faced… Continue reading Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign

Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy

More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia.   The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy

Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off

Coors Light, the official beer sponsor of the Leagues Cup (a North American tournament between Major League Soccer and Liga MX clubs), leaned in to its ongoing, umbrella ‘Made To Chill’ tagline to keep supporters relaxed through the new season via a campaign called ‘Keep Your Fanxiety Chil’.   The activation spans on-site and in-stadium… Continue reading Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off

Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament  and create excitement for football fans around the world.  … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup

June saw Visa roll out a statistics-led integrated campaign called ‘Behind Every Number’ running primarily across Australia and New Zealand celebrating its 20-year support of women in sports and fifth consecutive sponsorship of FIFA’s 2023 Women’s World Cup.   Developed in harness with creative agency Saatchi & Saatchi and Starcom, the global digital payments partner’s… Continue reading FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup

Young Henrys & The South Sydney Rabbitohs Launch Club-Specific, Fan-Named ‘Glory Haze XPA’

The start of June saw a joint campaign from local brewer Young Henrys and rugby league side South Sydney Rabbitohs which saw the two Sydney institutions co-launch a limited-edition, team-linked, easy-going beer called ‘Glory Haze XPA’ (which was named by a club fan).   The brewer and NRL side promoted the new 4% brew – available in… Continue reading Young Henrys & The South Sydney Rabbitohs Launch Club-Specific, Fan-Named ‘Glory Haze XPA’

Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket.   The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

NWSL Leans Into FIFA World Cup To Hype New Season Kick-off With ‘We Play Here’ Campaign

The NWSL launched a kick-off marketing campaign promoting the start of the US women’s professional league’s 11th season that leans into the excitement around the 2023 FIFA Women’s World Cup and which is called ‘We Play Here’.   The integrated campaign, which was spearheaded by a 60-second spot, is built around the message that many… Continue reading NWSL Leans Into FIFA World Cup To Hype New Season Kick-off With ‘We Play Here’ Campaign

Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health

Chelsea FC front-of-shirt sponsor Three teamed up with charity Samaritans in April for an in-stadium and player ambassador initiative aimed at getting fans to talk more openly about mental health titled ‘Talk More Than Football’.   The non-profit, cause campaign saw the telco and charity link up with a team of Chelsea legends – including… Continue reading Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health