Inspiring Sports Marketing
26/02/2015
Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
JC Penney, the official retail sponsor of The Oscars show, is using the ceremony for its spring campaign launch with a series of in-show digital and social initiatives as >>
No Comments
03/12/2013
AT&T’s #BeTheFan Leverages Ambassador & ESPN Reach
AT&T’s 2013/14 season ‘Be The Fan’ college football initiative is fronted by Modern Family actor Eric Stonestreet and aims to leverage his high social media profile into college ball >>
No Comments
