February saw NatWest fire the starting gun on its Team GB Olympic partnership activation with an integrated campaign called ‘Whatever Your Goals, Let’s Get Going’ which features a strong line-up of British medalists striving to reach their goals and encouraging everybody to do the same. The finance brand will bring this Paris 2024 partnership to… Continue reading NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’
Tag: In Branch
BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
To celebrate BNP Paribas’ historic half century partnership with the French Open, the bank activated the tie-up through an integrated marketing programme based around the bank’s aim to make the sport more inclusive and accessible and its belief that it has the ability to mobilise people beyond the courts and have a positive impact, particularly… Continue reading BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues. The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in Canada looks more like Canada’. The initiative, developed with agency Rethink (with Soft Citizen directors Charlotte Fassler and Dani Girdwood – aka Similar but Different),… Continue reading Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’
Crédit Agricole, an official partner of the French Football Federation (FFF), leveraged its rights around UEFA Euro 2020 through an integrated campaign focused on uniting all of France for the tournament – both the general public and hard core football fans. Launched on 1 June and called #ReunisGraceauxBleus (which translates as United More Than… Continue reading Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’
ANZ ‘We Do How’ Leverages New Zealand Cricket Tie-Up To Launch New ‘Financial Wellbeing’ Brand Platform
ANZ leveraged its partnership with New Zealand Cricket in late April through a campaign called ‘We Do How’ which launches an integrated initiative demonstrating the bank’s commitment to financial wellbeing The creative promotes ANZ’s new six-step ‘Financial Wellbeing Programme’ available to everyone (not just ANZ customers) at anz.co.nz/financialwellbeing and the campaign will appear on TV,… Continue reading ANZ ‘We Do How’ Leverages New Zealand Cricket Tie-Up To Launch New ‘Financial Wellbeing’ Brand Platform
Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
A new campaign from Irish insurance firm FBD, launched in the last week of February, promotes some of Ireland’s biggest Olympic stars as the Team Ireland sponsor kicks off its activation ahead of Tokyo 2021. The integrated initiative features huge versions of current and aspiring Irish Olympians and FBD athlete ambassadors – including Olympic… Continue reading Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
