Adidas further extended its global ‘I’m Possible’ initiative in the Middle East by building a striking glow in the dark basketball court 250 metres above Dubai complete with an illustration of Sudanese-British basketballer, poet and activist Asma Elbadawi. The ambient, outdoor initiative, created in harness with agency Havas Middle East, was constructed with hundreds… Continue reading Adidas Builds Glow In The Dark ‘I Am Possible [Basketball] Court’ Atop Dubai Skyscraper
Tag: #ImpossibleIsNothing
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’. The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
February saw adidas doubles down on its commitment to women and women’s sport with a new film series focused campaign spotlighting an international team of inspiring women from around the world who are all breaking down barriers in sport (and beyond). The ‘I’m Possible’ campaign runs under adidas’ ongoing, global ‘Impossible is Nothing’ brand platform… Continue reading Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
A cinematic October spot in the USA from adidas introduces Trae Young’s first signature shoe: the Trae Young 1. Created in harness with agency Cartwright, the hero ad celebrates Young’s early career achievements, his unconventional moves and his determined attitude. The powerful spot opens with a flawless mid-court shot by Young, while a… Continue reading NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
UEFA Partner Adidas’ Euro 2020 Campaign Focuses On Possibilities & Revives ‘Impossible Is Nothing’ Line
UEFA partner adidas kicked-off its Euro 2020 campaign with the first spot in a series of short films which aim to inspire fans, players and communities and which looks towards a more positive and inclusive world. Launched on 10 June, the campaign shines the spotlight on adidas’ ‘Football Collective’ project and its partners. The… Continue reading UEFA Partner Adidas’ Euro 2020 Campaign Focuses On Possibilities & Revives ‘Impossible Is Nothing’ Line
Adidas Revamps ‘Impossible Is Nothing’ Via 20 Upbeat, Purpose-Led Films Of The World As It Could Be
On 18 April adidas launched a new wave of work in its ongoing, evolving ‘Impossible Is Nothing’ brand ‘attitude’ campaign led by a set of 20 documentary style films telling optimistic stories of sports stars, leagues, teams, culture, technology and sport’s power to change lives. The evolution of the German-based sportswear giant’s brand platform… Continue reading Adidas Revamps ‘Impossible Is Nothing’ Via 20 Upbeat, Purpose-Led Films Of The World As It Could Be
