Adidas further extended its global ‘I’m Possible’ initiative in the Middle East by building a striking glow in the dark basketball court 250 metres above Dubai complete with an illustration of Sudanese-British basketballer, poet and activist Asma Elbadawi. The ambient, outdoor initiative, created in harness with agency Havas Middle East, was constructed with hundreds… Continue reading Adidas Builds Glow In The Dark ‘I Am Possible [Basketball] Court’ Atop Dubai Skyscraper
Tag: #ImPossible
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’. The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
February saw adidas doubles down on its commitment to women and women’s sport with a new film series focused campaign spotlighting an international team of inspiring women from around the world who are all breaking down barriers in sport (and beyond). The ‘I’m Possible’ campaign runs under adidas’ ongoing, global ‘Impossible is Nothing’ brand platform… Continue reading Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
