Tag: Images

Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication

Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games.   The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication

ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body.   Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’

Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’.   The initiative, for its high calcium milk brand Anlene, took a mildly provocative approach by asking consumers ‘Who Is An Athlete?’ and aimed to stimulate debate around the question through a new… Continue reading Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’

Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier

An imaginative ‘See Like Menna’ strand of Toyota’s global Olympic/Paralympic ‘Start Your Impossible’ initiative sees the automotive giant launch an Instagram account showing what life is like for visually impaired Paralympic Skier Menna Fitzpatrick.   This new social campaign aims to offer a better understanding of just what it’s like (and how daunting it is)… Continue reading Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier

Betsafe Bets On McGregor Tie-Up For Content/Contest To Drive Signups & Boost Engagement

As the most hyped fight of the year approaches, Betsafe unveiles Conor ‘The Notorious’ McGregor as its latest ambassador.   The initial endorser deal announcement, on 9 August, was amplified by a basic ‘McGregor Joins Team Betsafe’ video running across the brand’s digital and social platforms.     To ambassador announcement was accompanied, as is often the… Continue reading Betsafe Bets On McGregor Tie-Up For Content/Contest To Drive Signups & Boost Engagement

Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest

To activate its NHL sponsorship rights at the 2017 Bridgestone Winter Classic, Reebok Hockey and retail partner Lids ran a ‘Born In The Cold’ campaign – a multi-faceted social media contest offering prizes ranging from game tickets and pre-game event invites to sportswear and memorabilia.   Reebok Hockey, a division of global sportswear behemoth Adidas since… Continue reading Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest

Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign

Reebok unveils new #PerfectNever brand ambassador Gigi Hadid through boxing teaser spot.   The A-List fashionista fronts the sportswear brand’s new multi-channel campaign wearing a pair of Reebok gloves in a set of films and images featuring the model wearing Reebok’s new Perfect Never range.   Released in the first week of October, the new… Continue reading Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign