At the start of November La Liga giants Real Madrid and tech behemoth Adobe teamed up to introduce fans to a new set of hyper-personalised experiences, NFTs, metahumans, and synthetic media in a partnership which aims to further ‘Ignite The Passion’. The aim of the collaboration is to personalise fans experiences and drive deeper… Continue reading Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
