UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use of the term ‘women’s football’ to describe games played by women’s teams. Reflecting its commitment to ‘diversity’ – one of the auto group’s seven pillar… Continue reading UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
