Commonwealth Bank (CommBank) is rolling out its first major activation since shifting its core Cricket Australia partnership to the women’s team with a new initiative timed to leverage rising interest around the current ICC Women’s World Cup. The ‘How Much Do You Really Know About Australian Cricket?’ campaign is spearheaded by a set of… Continue reading CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign
Tag: ICC Women’s World Cup
ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup
Early June sees the England & Wales Cricket Board (ECB) launch a major new integrated campaign, called ‘Go Boldy’, to raise the profile of the England women’s cricket team. The core of #GOBOLDLY is led by a cinema advertising (https://www.ecb.co.uk/tv/405799) strand in harness with summer blockbuster Wonder Woman. The time to #GoBoldly is… Continue reading ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup
