21 February saw UNICEF launch a new ‘For Every Girl’ campaign which leveraged the start of the ICC Women’s T20 Cricket World Cup 2020 (arguably the biggest women’s sports event ever to be held in Australia) in order to raise funds for UNICEF programs (in a tie-up with the ICC) which empower girls and advance… Continue reading UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
Tag: ICC Womens T20 World Cup
Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign
Cricket Australia sponsors Commonwealth Bank (CommBank) have launched an integrated campaign celebrating women in cricket with a reinterpretation of the nation’s classic song ‘C’mon Aussie, C’mon’. The campaign, which was conceived and created by agency GHO Sydney, highlights female players from the past, present and future of the sport to promote the ICC Women’s… Continue reading Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign
