FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons

FIFA partner Adidas launched its 2023 Women’s World Cup activation with a star-studded film titled ‘Play Until They Can’t Look Away’ which champions the game’s next generation of young super stars and showcases their skills and passion as it seeks to generate global attention and support for the game and the players (plus the brand)… Continue reading FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons

Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series

Blending the twin passions of football and music, Budweiser and the [English] Premier League (EPL) teamed up with Copa 90 Studios to launch a new TV series titled ‘Behind The Game’.   Hosted by former England and Arsenal striker Ian Wright and featuring famous footballers and pop stars, celebrities from the worlds of sport and… Continue reading Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series

Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities

UK financial giant Barclays teamed up with football ambassadors Ian Wright and Kelly Smith for a spot of plastering and painting at Cheetham Hill Sports Club’s new girls’ changing facilities in Manchester as part of the ongoing, Barclays Community Football Fund’s (BCFF) nationwide mission to make football more inclusive to under-represented groups – particularly girls.   The… Continue reading Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities

Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community

The award-winning ‘No More Red’ anti-knife crime initiative set up by Arsenal FC and apparel partner Adidas promoted its objectives and its work in January via a series of online films focusing on the people and the partnerships it works with to try and keep youngsters from all backgrounds away from knife crime and gang… Continue reading Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community

M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups

At the start of August, England Football partner M&S Food launched a ‘SPARKS’ competition offering money can’t buy prizes for customers, school soccer teams and grassroots football clubs: including a training session with members of the England Football national team and thousands of other prizes for customers and their local school or football club such… Continue reading M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups

Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’

In the second half of June, UK bank Barclays launched a fresh wave of work backing its commitment to ensuring girls in England have equal access to football as boys with a campaign called ‘It All Starts With A Chance’ fronted by former Arsenal and England forward Ian Wright.   The campaign, which saw Barclays’… Continue reading Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’

‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad

Late June saw singer-songwriter Joy Crookes team up with a crowd of celebrities and soccer stars for the launch of a film titled ‘Our England’ which both celebrates and reveals the England Women’s football squad for UEFA Women’s EURO 2022.   The commercial features a young girl in her bedroom opening up her Panini football… Continue reading ‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad

Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign

England and Manchester City FC forward Raheem Sterling is the face of a new Gillette Labs campaign in the UK which blends shaving and soccer skills to launch the brand’s new flagship men’s razor.   Sterling stars in the integrated campaign with multiple creative executions all graphically set against a design backdrop which reflects the… Continue reading Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign

Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social

On 9 December Arsenal FC teamed up with adidas Originals – a sub-brand of its official apparel supplier adidas – for a campaign to launch a limited-edition retro collection celebrating the greatest kits from the first period of the club/sportswear brand partnership between 1986 and 1994.   Available for purchase from 13 December, the seven-piece… Continue reading Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social

The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup

In the first week of November, ahead of the start of this season’s Emirates FA Cup, The FA rolled out a campaign celebrating the 150th anniversary of the world’s oldest knockout football competition through a film fronted by two-time winner and Arsenal legend Ian Wright.   The very first FA Challenge Cup games were played… Continue reading The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup

Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka

To mark the 10th year of its partnership with men’s health charity Movember, Gillette UK teamed up with football legend and sports ambassador Ian Wright, plus YouTube stars Chunkz and Harry Pinero to launch #WrightysMoChallenge to raise funds and awareness for Movember.   Every November, Movember (the men’s health charity focusing on mental wellbeing, suicide prevention, prostate cancer,… Continue reading Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka

Ian Wright Promotes Speedflow Boots In Adidas UK’s ‘Master Of Speedfulness’ Social Campaign

Former England and Arsenal striker Ian Wright stars in a new social media campaign from Adidas UK called ‘Master Of Speedfulness’ which promotes the German sportswear brand’s new adidas’s X Speedflow boots.   Launched on 26 August, the legendary attacker turned football pundit fronts a new film in which he imparts his wisdom on how… Continue reading Ian Wright Promotes Speedflow Boots In Adidas UK’s ‘Master Of Speedfulness’ Social Campaign