Inspiring Sports Marketing
15/08/2017
London 2017 – IAAF World Athletics Championships > Activative’s Top Three Campaigns
Despite the IAAF’s London 2017 World Championships breaking its all-time record for the number of tickets sold (705,000) and the high profile goodbyes to Farah and Bolt, plus the >>
No Comments
14/08/2017
Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
On the eve of his final track race, Nike rolls out a tribute to athlete endorser Sir Mo Farah with a commercial focusing on the long distance runner’s smile >>
No Comments
10/08/2017
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – >>
No Comments
07/08/2017
Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
In homage to athlete ambassador and athletics megastar Usain Bolt’s big goodbye to the world of track and field, Virgin Media has leveraged the his final appearance at the >>
No Comments
06/08/2013
Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
In the lead up to the 2013 IAAF World Athletics Championships in Moscow Puma rolls out a new campaign fronted by super star Usain Bolt campaign A new >>
No Comments
