Australian brewer Lion leveraged its XXXX brand rights as the official beer of the Queensland Maroons rugby league team, with a new ‘Sometimes… It’s OK To Spill A Bit’ campaign launched ahead of the NRL 2021 State Of Origin series which celebrates the thrills and spills on and off the field. Launched in late… Continue reading Queensland Maroons Beer Sponsor XXXX Tackles State Of Origin Thrills & Spills In New Campaign
Tag: Host/Havas
XXXX Gold Launches Cricket Can Campaign To Celebrate An Australian Summer Of Cricket
The start of December saw beer brand XXXX GOLD leverage Australia’s cricketing summer with an integrated campaign promoting its Classic Cricket Edition cans. The cans themselves, which feature a throwback styled Mr Fourex mascot (an iconic Queensland character), celebrate the beer brand’s lengthy association with Australian cricket and with the long, hot Aussie summer.… Continue reading XXXX Gold Launches Cricket Can Campaign To Celebrate An Australian Summer Of Cricket
