England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene

July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene.   Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene

Team England Launches ‘Bring It Home’ Campaign To Build Buzz & Support Ahead Of 2022 Commonwealth Games

Mid-October saw Tokyo 2020 gold medallists Max Whitlock, Kadeena Cox, Tom Dean, Alex Yee and several other stars front a new wave of work within Team England’s ‘Bring It Home’ campaign leading up to the 2022 Commonwealth Games in Birmingham.   The creative blends archive and new footage and celebrates competing on home soil by… Continue reading Team England Launches ‘Bring It Home’ Campaign To Build Buzz & Support Ahead Of 2022 Commonwealth Games