EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022.   The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch

Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit.   Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch

Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain

Multiculturism is what puts the ‘Great’ into Great Britain according to a new film promoting a book-based educational strand of BT’s ‘Hope United’ initiative fronted by Marcus Rashford and backed by publisher Pan Macmillan.   The goal of BT’s ongoing ‘Hope United’ project is to fight against racism and online hate and this episode claims… Continue reading Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain

In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’

On 24 May, leveraging the climax of the UK football season and ahead of the late running UEFA Euro 2020, The FA, SFA, WFA and IFA partner BT launched a new football team, called ‘Hope United’, to front a new campaign tackling online hate.   Rolled out in the build-up to the rescheduled Euro 2020… Continue reading In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’