Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket. The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Tag: Hockey
Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
Bajaj Allianz General Insurance launched a ‘#Care4Hockey’ campaign on 9 December with integrated creative fronted by India’s women’s hockey captain Rani Rampal which seeks to boost national recognition for field hockey and showcase how supporting someone to achieve their personal goals can make a wider difference to society. Athlete ambassador Rampal, the face of the… Continue reading Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
October saw Kia Canada activate its Canadian Hockey League (CHL) partnership at the start of the new season with work built around the auto brand’s global ‘Movement That Inspires’ positioning. The South Korean car company teamed up with Innocean Worldwide Canada to roll out a new social and experiential activation strategy as the CHL… Continue reading Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks
On 17 June Team Ireland official sponsor FBD Insurance teamed up with creative agency The Public House and media agency PHD to launch ‘Sound Support’ for Irish Olympians: a marketing initiative which creates custom set lists of support for Team Ireland athletes that they can take with them to Tokyo 2020. Due to the… Continue reading Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks
England Hockey (& FIH) Launch ‘Pure Hockey Gold’ Campaign Promoting 2018 Women’s World Cup
Mid August sees the launch of the England Hockey (with global governing body support) ‘Pure Hockey Gold’ campaign which aims to initially drive awareness of, then build support for the team and drive tickets sales around the 2018 Women’s World Cup. The first part of the host national and the Federation International Hockey (FIH)… Continue reading England Hockey (& FIH) Launch ‘Pure Hockey Gold’ Campaign Promoting 2018 Women’s World Cup
Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
Mid May sees Legal & General launch a new initiative, called ‘No Red Card Offence’, which uses sport to raise awareness, educate, and encourage action around reducing the stigma of mental health in the workplace. The cause campaign sees the brand roll out a campaign fronted by a team of sports endorsers who also… Continue reading Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
This Yuletide US commercial from athletic retailer Dick’s Sporting Goods, called ‘The Gift’, might just be the sweetest storytelling spot of the festive period. It certainly aims to tug on the emotions at this traditionally family-focused time of year and bring a seasonal smile to the face. The 60-second TV ad’s narrative revolves… Continue reading Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
The National Hockey League (NHL) has linked with partner GoPro to invite fans to share their own 2015 Stanley Cup Playoffs videos for a social and digital campaign called ‘My Playoff Moments’. Across its own social media and digital channels, the NHL is encouraging hockey lovers around the world to submit their personal playoff… Continue reading NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
NHL’s Fan Apology Letter In N. American Newspaper Ads
It may not be cutting edge, original or high-tech, but perhaps the most transparent and honest approach to offering a genuine apology is the old fashioned letter. At least that’s what the National Hockey League believes after the NHL takes out newspaper ads to say sorry for the delayed season. After the lockout standoff… Continue reading NHL’s Fan Apology Letter In N. American Newspaper Ads
