Inspiring Sports Marketing
30/05/2023
Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed >>
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15/12/2021
Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
Bajaj Allianz General Insurance launched a ‘#Care4Hockey’ campaign on 9 December with integrated creative fronted by India’s women’s hockey captain Rani Rampal which seeks to boost national recognition for >>
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20/10/2021
Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
October saw Kia Canada activate its Canadian Hockey League (CHL) partnership at the start of the new season with work built around the auto brand’s global ‘Movement That Inspires’ >>
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23/06/2021
Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks
On 17 June Team Ireland official sponsor FBD Insurance teamed up with creative agency The Public House and media agency PHD to launch ‘Sound Support’ for Irish Olympians: a >>
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28/08/2017
England Hockey (& FIH) Launch ‘Pure Hockey Gold’ Campaign Promoting 2018 Women’s World Cup
Mid August sees the launch of the England Hockey (with global governing body support) ‘Pure Hockey Gold’ campaign which aims to initially drive awareness of, then build support for >>
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12/05/2017
Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
Mid May sees Legal & General launch a new initiative, called ‘No Red Card Offence’, which uses sport to raise awareness, educate, and encourage action around reducing the stigma >>
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09/12/2015
Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
This Yuletide US commercial from athletic retailer Dick’s Sporting Goods, called ‘The Gift’, might just be the sweetest storytelling spot of the festive period. It certainly aims to >>
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30/04/2015
NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
The National Hockey League (NHL) has linked with partner GoPro to invite fans to share their own 2015 Stanley Cup Playoffs videos for a social and digital campaign called >>
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21/01/2013
NHL’s Fan Apology Letter In N. American Newspaper Ads
It may not be cutting edge, original or high-tech, but perhaps the most transparent and honest approach to offering a genuine apology is the old fashioned letter. At least >>
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