Inspiring Sports Marketing
12/07/2023
The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
July saw The North Face and agency FRED & FARID Shanghai continue to leverage the post-Covid opening up in China with a campaign titled ‘TNF10000 Reasons To Get Back >>
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09/05/2023
Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by >>
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26/04/2023
Adidas ‘From Sunrise To Sunset’ Initiative Supports Brand Fans Wanting To Stay Fit During Ramadan
Adidas sought to show that people don’t have to choose between fasting or working out during the holy month of Ramadam through a Swedish initiative called ‘From Sunrise To Sunset’ >>
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21/03/2023
NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign
Australia and New Zealand adventure and outdoorwear outfit Macpac released a multi-channel March campaign built on its ongoing ‘Weather Anything’ brand platform which went right up to the edge >>
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15/03/2023
#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing >>
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28/10/2022
The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience
Adventure wear brand The North Face teamed up with Stept Studios for a crowdsourced Autumn campaign celebrating the history and heritage of its jackets led by spot starring GRAMMY >>
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10/05/2022
The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s >>
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03/03/2022
Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks
Outdoor lifestyle and adventure brand Merrell campaign called ‘More Less’ which seeks to inspire women to cast aside beauty gurus and gimmicks and instead encourage them to gear up >>
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08/06/2021
New Website & App By Decathlon France & Sid Lee Paris Offer 5,000 Ideas On Ways to Get Outside.
A new website based campaign for Decathlon Outdoor by agency Sid Lee (Paris) was based around a sustainably designed new website and app which offered users thousands of ideas >>
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28/04/2021
AllTrails’ ‘Adventure for All’ Campaign Offers ‘10,000 Reasons’ To Enjoy The Outdoors
On 26 April, AllTrails – the self-described ‘most trusted and most used’ digital guide to the outdoors – launched it’s first-ever US ad campaign for broadcast and streaming spearheaded >>
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