BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season

October saw the NHL launch a new campaign hyping the 2022/3 ice hockey season called ‘The Next Golden Era is Now’ which proposes that there is a new golden era for the sport and leans in to the league’s new young stars and the next generation.   The new season promotion, which saw the league… Continue reading NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season

New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’

A high-energy mid-season campaign from the National Hockey League (NHL) declares that calling it the ‘regular season’ is somewhat misleading as the game is so exciting and unpredictable that at this time of year hockey is anything but ‘regular’.   The TV and digital ‘Nothing Regular’ campaign opened with an initial wave of four spots… Continue reading New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’