Nissan leveraged the start of the college football season by expanding its ongoing ‘Heisman House’ campaign to promote its new Nissan@Home digital shopping tool which enables consumers to buy vehicles online. One of the auto brand’s biggest campaigns of the year, created by agency TBWA\Chiat\Day New York, the activation follows on from the tool’s… Continue reading Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce
Tag: #HeismanHouse
Nissan Extends ‘Heisman House’ Campaign To Leverage NCAA College Football Kick Off
The coveted Heisman Trophy, awarded annually to the best player in college football, sits at the core of NCAA partner Nissan’s ongoing ‘Heisman House’ campaign leveraging the start of the 2019/20 football season with creative featuring a line-up of past winners. To start the ninth year of the Nissan ‘Heisman House’ campaign, developed with… Continue reading Nissan Extends ‘Heisman House’ Campaign To Leverage NCAA College Football Kick Off
