Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce

Nissan leveraged the start of the college football season by expanding its ongoing ‘Heisman House’ campaign to promote its new Nissan@Home digital shopping tool which enables consumers to buy vehicles online.   One of the auto brand’s biggest campaigns of the year, created by agency TBWA\Chiat\Day New York, the activation follows on from the tool’s… Continue reading Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce

Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season

As the college football season (and the NFL) get underway, Nissan rolls out the latest version of its multi-platform campaign (run in harness with ESPN) called ‘The Nissan Heisman House’.   Now in its fifth year, the automaker (and the broadcaster)’s activation unites an impressive phalanx of 14 Heisman Trophy winners in no less than 20… Continue reading Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season