Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid

New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid

Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign

Formula One (F1) sponsor Heineken promoted its 0.0 beer through a global ‘The Best Driver’ campaign fronted by ambassador, Red Bull driver and current F1 World Champion Max Verstappen to deter people from drink driving.   Created by Publicis Worldwide agency Le Pub, the spearhead 60-second spot rolled out globally from 20 July across online… Continue reading Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign

Real & Fake Heineken Irish Landmark OOH Activations Leverage Heineken Champions Cup Final

High impact genuine and ghost Heineken out-of-home stunts fuelled elite rugby union club rivalry in European Rugby’s Heineken Champions Cup Final host city Dublin ahead of the 20 May match between Leinster and La Rochelle (Stade Rochelais) – a repeat of last year’s final.   Competition title partner and rights owner beer sponsor Heineken brought… Continue reading Real & Fake Heineken Irish Landmark OOH Activations Leverage Heineken Champions Cup Final

Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative

Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer.   The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative

UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022

UEFA Euro 2022 sponsor Heineken teamed up with comic Ellie Taylor, TV presenter AJ Odudu, former football manager Harry Redknapp and former soccer stars Karen Carney and Jermaine Jenas for a UK campaign called ‘The 12th Woman’ which tackled football gender bias and stereotypes.   ‘The 12th Woman’, which was developed by creative communications agency… Continue reading UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022

Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’

Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a new campaign called ‘The Night Is Full Of Great Drivers’ featuring star pilots Daniel Ricciardo and Sergio Perez   The Dutch brewer, which has been an… Continue reading Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’

Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross

To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross

Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles

On 2 September official sponsor Heineken unveiled its branded-created trophies for the Formula 1 Dutch Grand Prix 2021 and W Series which are made entirely from recycled materials – principally glass beer bottles.   To celebrate the first Dutch Grand Prix since 1985 (held on 5 September), Heineken collaborated with Dutch designer Piet Boon to… Continue reading Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles

Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign

Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’.   Leveraging its new partnerships with the UEFA Women’s Champions League, UEFA Women’s EURO 2022 and 2025 tournaments and the single-seater W Series – which expand the… Continue reading Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign