Colgate continued to activate its AFL sponsorship rights through its ‘Smile Strong’ brand platform via a campaign called ‘The Sound of a Smile’ which highlighting one athlete’s experience – deaf QAFLW athlete Jamie Howell. ‘Sound of a Smile’ sets out to celebrate optimism and team-spirit in Australia’s best loved sport by exploring what’s it… Continue reading Colgate ‘Sound Of A Smile’ Leverages AFL Tie-Up To Remind Australians Footy Is For Everyone
Tag: Health/Wellness
Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
North American hair salon chain Great Clips teamed up with NFL legend Drew Brees for a football-themed, back-to-school campaign titled ‘Dad’s Back-to-School Playbook’. The campaign aims to help train dads for back-to-school season like a quarterback would gear up for football season: two annual traditions which typically both happen in early September. Working in… Continue reading Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups
At the start of August, England Football partner M&S Food launched a ‘SPARKS’ competition offering money can’t buy prizes for customers, school soccer teams and grassroots football clubs: including a training session with members of the England Football national team and thousands of other prizes for customers and their local school or football club such… Continue reading M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups
Peloton Marks National Nude Day With Comic Chris Meloni Online App Campaign
Peloton returned to mainstream marketing after axing its Chris Noth ads linked to the Sex and The City reboot with a comic campaign for its app fronted by actor Chris Meloni and comically celebrating National Nude Day. The ‘Such A Great App’ short online spot saw Law & Order actor Chris Meloni strip down for… Continue reading Peloton Marks National Nude Day With Comic Chris Meloni Online App Campaign
F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
Fitness franchisor F45 Training rolled out a global campaign in July fronted by two of the newest members of their team – Dan Carter and Richie McCaw – which welcomes them to the brand. The campaign from the Australian franchisor and operator of fitness centres – which has over 1,750 studios in 45 countries across… Continue reading F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene. Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling sporting stories linked to the LGBTQ+ community. Created by PlatformGSK with Publicis Media Content, the initiative emerged from Voltarol’s three-year partnership with Channel 4 and… Continue reading GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk Club. Developed in harness with agency Digitas UK and launched in the last week of April, the initiative saw Nivea Men work in partnership with… Continue reading Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling
Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its new razor with a dynamic billboard execution featuring global ambassador Raheem Sterling. The 3D outdoor ad, which sees the England and Manchester City FC star… Continue reading Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling
Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign
Insurer AIA rolled out a campaign in Australia starring new AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore (as well as other athlete endorsers including diver Anabelle Smith and yoga influencer Sarah Piotrowski who have been recruited to coach Aussies out of their ‘all or nothing’ approach to sport, health and wellbeing. The ‘All or… Continue reading Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign
The Leith Agency’s ‘Extra Time Badge’ Jersey Patch Offers Grassroots Sport On-Pitch Detailed CPR Instructions
The Leith Agency launched a grassroots campaign in March to drive home the message that when it comes to sporting cardiac arrests seconds count and to educate and share knowledge about CPR – focusing on when it might be needed in a sporting context and how to properly perform it – led by its ‘Extra… Continue reading The Leith Agency’s ‘Extra Time Badge’ Jersey Patch Offers Grassroots Sport On-Pitch Detailed CPR Instructions
Hologic Digital-First Campaign Unveils New WTA Tour Title Sponsorship
The first week of March saw medical technology group Hologic roll out a campaign unveiling its new title sponsorship of the WTA Tour which affirms the continued growth of women’s tennis and of Hologic and the sponsor and property’s strong brand values. The WTA, which operates the professional women’s tennis circuit penned a global,… Continue reading Hologic Digital-First Campaign Unveils New WTA Tour Title Sponsorship
