Inspiring Sports Marketing
Aug 12, 2022
Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
North American hair salon chain Great Clips teamed up with NFL legend Drew Brees for a football-themed, back-to-school campaign titled ‘Dad’s Back-to-School Playbook’. The campaign aims to help train >>
No Comments
Aug 11, 2022
M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups
At the start of August, England Football partner M&S Food launched a ‘SPARKS’ competition offering money can’t buy prizes for customers, school soccer teams and grassroots football clubs: including >>
No Comments
Jul 21, 2022
Peloton Marks National Nude Day With Comic Chris Meloni Online App Campaign
Peloton returned to mainstream marketing after axing its Chris Noth ads linked to the Sex and The City reboot with a comic campaign for its app fronted by actor >>
No Comments
Jul 18, 2022
F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
Fitness franchisor F45 Training rolled out a global campaign in July fronted by two of the newest members of their team – Dan Carter and Richie McCaw – which >>
No Comments
Jul 12, 2022
England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve >>
No Comments
May 23, 2022
GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling >>
No Comments
May 03, 2022
Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk >>
No Comments
Mar 30, 2022
Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling
Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its >>
No Comments
Mar 22, 2022
Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign
Insurer AIA rolled out a campaign in Australia starring new AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore (as well as other athlete endorsers including diver Anabelle Smith and >>
No Comments
Mar 22, 2022
The Leith Agency’s ‘Extra Time Badge’ Jersey Patch Offers Grassroots Sport On-Pitch Detailed CPR Instructions
The Leith Agency launched a grassroots campaign in March to drive home the message that when it comes to sporting cardiac arrests seconds count and to educate and share >>
No Comments
