Sports Nutrition brand Kinetica unveiled the latest addition to #TeamKinetica through an energetic late November spot staring England and Liverpool full back and new brand ambassador Trent Alexander-Arnold. The brand seeks to partner with product-relevant partners who will inspire its customers and their latest endorser seems a smart fit as in the last year… Continue reading New Kinetica ‘It’s What You Don’t See’ Spot Unveils Trent Alexander-Arnold As New Brand Ambassador
Tag: Health
Olympic Day 2020 > Team GB ‘Get Set’
Team GB leverages Olympic Day 2020 with an initiative called ‘Get Set’, part of its youth focused engagement programme designed to support families and schools get active and learn about the Olympic Games and the values associated with the movement, fronted by a spot called ‘Get Active With Get Set & Travel To Tokyo’. The… Continue reading Olympic Day 2020 > Team GB ‘Get Set’
Energade Teams Up With TROVE Wellness For Johannesburg Boot Camp Experience
Working with sport and entertainment agency Levergy, Energade partnered with TROVE Wellness for a series of fitness bootcamps in the second half of 2019 in Johannesburg through an experiential and product-based activation linked to a social competition. Territory: South Africa Agency: Levergy Objective: Energade, which was South Africa’s first sports… Continue reading Energade Teams Up With TROVE Wellness For Johannesburg Boot Camp Experience
Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges people to come out of isolation fitter than when they went in. The social media based initiative was conceived and created in harness with Emotive… Continue reading Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown
The second half of March saw Head Tennis launch a campaign called #HEADTogether which aims to motivate and inspire tennis fans and customers during the coronavirus crisis. The objective was to provide practical and useful advice to help people to focus on staying healthy and fit during the lockdown. The main phase of… Continue reading Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown
VicHealth Latest ‘This Girl Can’ Work Led By Everyday Women Of All Ages, Sizes, Cultures & Abilities
With a focus on ‘The Feeling, Not The Scales’, February saw Australia’s VicHealth extend its ongoing ‘This Girl Can’ campaign with fresh creative featuring everyday women of all different ages, cultures, body-shapes and abilities all getting active. The new campaign aims to smash the stereotype that active women have to look a certain way… Continue reading VicHealth Latest ‘This Girl Can’ Work Led By Everyday Women Of All Ages, Sizes, Cultures & Abilities
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure. … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
‘Play’ – Spark & Gilbert Rugby
In autumn/winter 2019 a partnership between New Zealand telecoms company Spark and rugby equipment brand Gilbert launched in October 2019 blended marketing and a research project aiming to generate a healthier balance of screen time and active play based around a Bluetooth-enabled rugby ball. Territory: New Zealand Agency: Colenso BBDO To bring… Continue reading ‘Play’ – Spark & Gilbert Rugby
Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
A new Fitness First brand campaign, developed through VCCP Sydney, takes on the relatable challenge for so many athletes – motivation. The initiative is built around showcasing everyday vignettes in which people so often lose our fitness motivation and suggests that most of these scenarios can be solved by the mental and physical benefits… Continue reading Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners
July saw the energy drinks brand Tenzing stage its first-ever Clean Air Run in order to to mark the launch of the company’s new Clean Air Tool for runners. This new Clean Air Run initiative allows health-conscious runners to attend weekly runs in London alongside a member of the Tenzing team. The debut… Continue reading Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
