Inspiring Sports Marketing
Jul 15, 2022
Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise >>
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Jan 21, 2022
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously >>
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Jan 18, 2022
Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body >>
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Jan 06, 2022
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive >>
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Dec 16, 2021
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series >>
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Nov 19, 2021
Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people >>
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Nov 04, 2021
Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
The ‘Universal Health Wear’ campaign from Swedish sportswear brand Craft committed the company to offering Americans 10.7% off a dedicated collection until the USA introduces universal healthcare. The >>
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Sep 02, 2021
Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness >>
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Mar 15, 2021
Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
On 8 March, Sport England’s long-running and award-winning ‘This Girl Can’ initiatives rolled out a new phase in the form of a launching an image library of pictures showing >>
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Jan 14, 2021
FitTrack Links Body Positivity & Health Benefits In Global ‘One Size Fits One’ Campaign
A New Year campaign called ‘One Size Fits All: Live Your True Health’ from FitTrack aims to connect body positivity with health benefits. Leveraging the recent trend for >>
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