Woolworths activated its partnership with Netball Australia in March through an initiative called ‘Pick Fresh, Play Fresh’ based around a digital engagement hub with interactive gaming-style experiences aimed at educating young Aussie netballers about the role of nutrition in sport. The online bug uses familiar gaming visuals and concepts – including ‘like badges’, personalised… Continue reading Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Tag: Health
Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise female match officials’ health and performance ahead of, and during the UEFA women’s Euro 2022 tournament: a program designed to assist elite female match officials with… Continue reading Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic. Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body type, fitness level, exercise ability or background. ‘Any Body, Any Time’ sets out to challenge the stereotyped and clichéd representation of gym-goers and instead focuses… Continue reading Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series ‘And Just Like That’, the high-tech fitness equipment brand responded with a humorous low latency social spot titled ‘And Just Like That…He’s Alive’. According to… Continue reading Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people consider how their mind influences their body and leverage the healing powers of movement. Nike ‘Mind SETS’ sets out to deliver curated and custom movements… Continue reading Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
The ‘Universal Health Wear’ campaign from Swedish sportswear brand Craft committed the company to offering Americans 10.7% off a dedicated collection until the USA introduces universal healthcare. The campaign and offer applies to a bespoke line of hoodies, shorts and T-shirts which are all available to Americans with a 10.7% discount – the same amount… Continue reading Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness and aimed at leveraging spiking tennis interest around the 2021 US Open. As tennis fans return to the stands, Sweetgreen’s out of home spots rolled… Continue reading Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
On 8 March, Sport England’s long-running and award-winning ‘This Girl Can’ initiatives rolled out a new phase in the form of a launching an image library of pictures showing diversity of women being active. The rights-free photographs – which all feature women of all different sizes and ages all being active and playing sport… Continue reading Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
FitTrack Links Body Positivity & Health Benefits In Global ‘One Size Fits One’ Campaign
A New Year campaign called ‘One Size Fits All: Live Your True Health’ from FitTrack aims to connect body positivity with health benefits. Leveraging the recent trend for body positivity, the health management technology company’s January 2021 campaign aims to drive home the message that having an affirmative body attitude can also be synonymous… Continue reading FitTrack Links Body Positivity & Health Benefits In Global ‘One Size Fits One’ Campaign
Restart India – Lifebuoy & Royal Challengers Bangalore
In late October/early November 2020 as India began re-opening after its first Covid-19 national lockdown and the delayed IPL 2020 had finally begun, Unilever soap brand Lifebuoy leveraged its official partnership with the Royal Challengers Bangalore via a TV and online campaign by three of RCB’s star players (Kohli, de Villiers and Chahal) which delivered… Continue reading Restart India – Lifebuoy & Royal Challengers Bangalore
