NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season

The league’s new ‘I’m Why’ campaign ahead of the 2017/18 season not only showcases the sport’s swagger and skills, but also aims to link game action to more in-depth stories of the league’s place in people’s lives.   ‘I’m Why’, which is part of the NBA’s broader, umbrella ‘This Is Why We Play’ platform (which… Continue reading NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season

Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight

BeatsBy Fre  teamed up with media partner Sky Media and athlete ambassador Anthony Joshua for a campaign, called ‘AJ Fight Of The Century’, based around exclusive training and pre-fight locker room live footage.   This week long campaign, developed in harness with agency Havas S&E, PMG & Anomaly, ran in the days immediately before the… Continue reading Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight

Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes

Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter.   As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes