As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’. Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
Tag: Havas
Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Skin protection brand LifeJacket and charity Melanoma UK leveraged spiking soccer interest around Qatar 2022 by partnering on a campaign called ‘Fan Paint’ to drive awareness of skyrocketing skin cancer rates in men. ‘Fan Paint’ – which is supported by ambassador, skin cancer survivor and former England and Arsenal FC footballer Paul Merson –… Continue reading Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’. The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on 9 July to build brand awareness, drive engagement and tract new customers both in the USA and overseas. Country:… Continue reading Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
UK bed retailer Dreams, the ‘Official Sleep Partner’ of Team GB and Paralympics GB, launched a TV led activation building national excitement and team support ahead of the Winter Olympic and Paralympic Winter Games. The spot, created in-house and produced by Re:production, features three Dreams Team GB/Paralympics athlete ambassadors: snowboarder Katie Ormerod, bobsleigher Lamin… Continue reading Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
Team England Launches ‘Bring It Home’ Campaign To Build Buzz & Support Ahead Of 2022 Commonwealth Games
Mid-October saw Tokyo 2020 gold medallists Max Whitlock, Kadeena Cox, Tom Dean, Alex Yee and several other stars front a new wave of work within Team England’s ‘Bring It Home’ campaign leading up to the 2022 Commonwealth Games in Birmingham. The creative blends archive and new footage and celebrates competing on home soil by… Continue reading Team England Launches ‘Bring It Home’ Campaign To Build Buzz & Support Ahead Of 2022 Commonwealth Games
TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players. Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
On 24 May, leveraging the climax of the UK football season and ahead of the late running UEFA Euro 2020, The FA, SFA, WFA and IFA partner BT launched a new football team, called ‘Hope United’, to front a new campaign tackling online hate. Rolled out in the build-up to the rescheduled Euro 2020… Continue reading In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
Puma Brazil #EKINGPELÉ Marks 50th Anniversary Of 1000 Goals Via Virtual Gaming Challenge
Puma Brazil’s #EKINGPELÉ initiative is built on the proposition that it was a privilege for all those lucky enough to see Pelé play live and the current generation is all the poorer for having to relive his skills only through news reports, videos and photos. So the sportswear brand, working with agency Havas/BETC Sao… Continue reading Puma Brazil #EKINGPELÉ Marks 50th Anniversary Of 1000 Goals Via Virtual Gaming Challenge
Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening
Puma teamed up with taxi and rideshare vehicles to build a smart New York City media network to promote around the grand opening of sportswear retailer’s new Fifth Avenue flagship store. This programmatic, in motion US campaign was developed in harness with Havas Media Group and Firefy and used the latter’s retargeting technology to… Continue reading Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening
Puma Mark Bolt’s Record-Breaking Anniversary With Biography Containing Hidden Sprint Animation
The first week of May saw Puma mark the anniversary of Usain Bolt’s record-breaking 9.58-second 100m sprint with a celebratory biographical book tribute that includes a hidden flipbook style sprint animation. The sportswear brand’s athlete ambassador was presented with’The 9’58 Biography’ – a physical memento of the race that saw him become the fastest person… Continue reading Puma Mark Bolt’s Record-Breaking Anniversary With Biography Containing Hidden Sprint Animation
