Tag Archives: Gymnastics

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles

Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles

Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes >>
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Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset

Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset

Sports drink Powerade launched an integrated, international campaign in early March celebrating ‘The Power Of The Pause’ and prioritising wellbeing over winning.   The Coca-Cola Company brand’s new ‘Pause is >>
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Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam

Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam

September saw Sam’s Club, the US membership-only retail warehouse chain owned and operated by Walmart, launch a programme leveraging the NCAA’s new NIL (Names, Images, Likeness) rules for college >>
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American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign

American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign

US clothing retailer, accessories and lifestyle brand American Eagle reacted quickly to the National Collegiate Athletic Association relaxing its student athlete sponsorship rules by launching a programme called #AEAthleticDept to >>
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Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series

Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series

Leveraging its partnership with Team GB (the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association) as the UK Olympic team’s official apparel supplier for >>
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DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’ DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’

DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’

A new DFS ‘Ordinary People’ campaign leveraging its partnership with Team GB launched in mid-June which brought together two sides of the British spirit: honouring its athletes and celebrating >>
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IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series

IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series

The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ >>
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Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign

Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign

Leveraging the ‘100 sleeps until the start of the Tokyo 2020 Olympic Games’ milestone, Team GB and ParalympicsGB partner Dreams launched new campaign to highlight the power of sleep >>
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Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series

Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series

Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo >>
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