Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign

Anytime Fitness, the Minnesota based 24-hour health and fitness clubs and at-home plan outfit (with over 5,000 franchised locations in 50 countries), sought to boost awareness and consideration while showcasing its unique offering (start your fitness journey anytime, anywhere) during a period when post New Year resolution motivation has started to wane through a Super Bowl ambush… Continue reading Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign

The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out

The Gym Group’s September ‘Gym Face’ comic campaign focuses on the faces people pull when working out and is spearheaded by a humorous film featuring a multitude of different faces that people make in the middle of exercising.   This music and facial expression campaign, titled ‘Gym Face’, centres around a simple fact that everyone… Continue reading The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out

F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw

Fitness franchisor F45 Training rolled out a global campaign in July fronted by two of the newest members of their team – Dan Carter and Richie McCaw – which welcomes them to the brand.   The campaign from the Australian franchisor and operator of fitness centres – which has over 1,750 studios in 45 countries across… Continue reading F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw

Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan

Gym giant Planet Fitness pre-released its Super Bowl commercial which stars Lindsay Lohan and simultaneously pokes fun at the actor’s former party girl lifestyle while celebrating her current prioritise of the gym and her health over glamorous celebrity parties.   Created by agency Publicis‘ bespoke Team Lift unit, the playful campaign’s message is fairly basic:… Continue reading Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan

Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic.   Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign

Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body type, fitness level, exercise ability or background.   ‘Any Body, Any Time’ sets out to challenge the stereotyped and clichéd representation of gym-goers and instead focuses… Continue reading Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign

Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its unconventional positioning.   Created by agency BMB with media was bought by the7stars and Jack Media, the outdoor executions read a little like bites of conversations… Continue reading Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign

In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo.   Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign

Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym

Orangetheory Fitness (OTF) launched a ‘Newvember’ membership push with a campaign designed to solidify its membership numbers by drawing on the key insight that ‘the enemy for OTF is self-doubt’.   Kicking off on 1 November, ‘Newvember’ is a month-long, digitally-led initiative aimed at making those who are hesitant about returning to the gym to… Continue reading Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym

Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment

Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace.   Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment

DW Fitness First’s ‘Its Our Time #OwnIt’ Summer Campaign Targets Female Athletes

To mark the start of the summer, to celebrate the Women’s World Cup and the spike in women’s sport, DW Fitness First partnered with international sporting goods retailer, Intersport to launch #ItsOurTime.   DW, the world’s largest privately owned health and fitness provider, launched the multi-channel campaign to champion the growing participation of female athletes… Continue reading DW Fitness First’s ‘Its Our Time #OwnIt’ Summer Campaign Targets Female Athletes

Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out

The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out.   The new brand – spanning a fresh look across its assets and a new marketing campaign – aims to bring to life what makes Gymbox different: showcasing… Continue reading Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out