US luxury fitness outfit Equinox went against the fitness brand grain with a January exercise and fitness #ItsNotFitnessItsLife platform prioritizing long term dedication over fleeting New Year‘s resolutions and built around a manifesto titled ‘We Don’t Speak January’. The national marketing burst, Equinox‘s largest ever campaign, was developed in partnership with independent agency Collins… Continue reading Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
Tag: Gym Chain
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
