To leverage its new partnership with the Australian Open (AO), probiotic and gut specialist brand Life-Space launched a campaign in late December 2022 titled ‘Connection At Play’ The integrated campaign, developed in harness with agency Wunderman Thompson, showcased the connection between the health of the gut and the rest of the body. The… Continue reading Life-Space ‘Connection At Play’ Campaign Activates Australian Open Sponsorship
Tag: Gut
Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed at driving and inspiring us on to run faster, jump higher, train harder and win more. But May saw Michelob Ultra take an alternative approach… Continue reading Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks consumers to re-examine their definition of success through iconic sporting photographs which crop out the winning athletes to focus on the joy. The ABInBev beer… Continue reading Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing
In late August Michelob Ultra launched a blended marketing, partnership and community cause initiative called ‘Save It, See It’ linking a variety of brand initiatives all focused on increasing the visibility of women’s sport. Linked to its promise that by 2025, 50% of its non-product-focused ad campaigns will feature female athletes or women’s sports… Continue reading Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing
Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
January saw Under Armour launch its first country specific football campaign in Argentina by leveraging its twin official sponsorships of two of the country’s most famous clubs – Rosario Central and Estudiantes de La Plata. The two team kit campaign launch initiative saw the Baltimore based sportswear company smartly skirt around the hurdle of… Continue reading Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
