Inspiring Sports Marketing
May 30, 2022
Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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Apr 13, 2022
Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks >>
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Aug 31, 2021
Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing
In late August Michelob Ultra launched a blended marketing, partnership and community cause initiative called ‘Save It, See It’ linking a variety of brand initiatives all focused on increasing >>
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Jan 24, 2019
Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
January saw Under Armour launch its first country specific football campaign in Argentina by leveraging its twin official sponsorships of two of the country’s most famous clubs – Rosario >>
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