Lawn care company Pennington teamed up with Super Bowl winning linebacker Von Miller to leverage the 2023 NFL Draft by highlighting the dangers of playing on artificial turf and pressuring the league to ‘Flip The Turf’ Pennington timed the latest phase of its #FliptheTurf initiative – which aims to switch all football fields from… Continue reading Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf
Tag: Guerrilla
KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
Liquid Death is leveraging Super Bowl LVI in through an inventive, challenger campaign that combines football, sports betting and witchcraft to try and win money on the Big Game. The drinks outfit claims it is the first brand ever to place a bet on the Big Game with a $50,000 punt on the underdogs… Continue reading Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
French Running Store DISTANCE’s ‘Outlaw Runners’ Leverages Roads Law & Paris Half Marathon Via Speed Camera Campaign
On the night of 31 August, Boutique French running store DISTANCE enlisted a group of runners to run through the streets of Paris at full speed with the intention of being captured by the capital’s new speed cameras – the aim was to get caught and fined for breaking the city’s controversial new low speed… Continue reading French Running Store DISTANCE’s ‘Outlaw Runners’ Leverages Roads Law & Paris Half Marathon Via Speed Camera Campaign
Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Mid June, in the middle of the group stages of the FIFA Women’s World Cup, Foot Locker leveraged the tournament with an integrated European campaign that champions female referees through creative content and qualification support. Foot Locker shines a light not only on women’s football, but specifically on those officiating the matches. Hacking the tournament… Continue reading Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Energy Company AGL Ambushes Australian Open Via Free Rickshaw Rides To The Tennis
AGL has teamed up with TMS Outdoor to offer tennis fans free rickshaw trips from downtown Melbourne to the Australian Open. This practical approach to marketing around the tournament sees the energy brand pedal people from central Melbourne’s Federation Square to the entrance to Melbourne Park’s Grand Slam hard courts. This new outdoor… Continue reading Energy Company AGL Ambushes Australian Open Via Free Rickshaw Rides To The Tennis
Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
Mid January saw Beats by Dr release the latest instalment of its ongoing, global ‘Above the Noise’ initiative with a set of spots starring some of the world’s stand-out winter athletes. Leverages February’s Winter Olympic Games in Korea, the Beats creative is fronted by snow sports stars such as iconic US snowboarder Shaun White,… Continue reading Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
Nike’s ‘Unlimited’ Rio Ambush Continues With Everyman ‘Unlimited You’ Coinciding With Opening Ceremony
A day ahead of the Rio 2016 opening ceremony, Nike rolled out the latest phase in its ongoing Olympic ‘Unlimited’ ambush with a new spot depicting everyday athletes as well as sports stars achieving incredible goals. The commercial, called ‘Unlimited You’, focuses the attention on the consumer everyman rather than Nike’s stable of star… Continue reading Nike’s ‘Unlimited’ Rio Ambush Continues With Everyman ‘Unlimited You’ Coinciding With Opening Ceremony
Nike Ambushes Olympics Via Athlete Ambassador ‘Unlimited Future’ Ad
‘Champions Aren’t Born, They’re Made!’ is one of several rousing line in Bobby Cannavale’s baby nursery, pre Olympic pep talk which forms the core of Nike’s first flagship Rio 2016 ambush ad ‘Unlimited Future’. Taking the sports locker room motivational speech onto a hospitality baby ward, the recipients of baby-me versions of some of… Continue reading Nike Ambushes Olympics Via Athlete Ambassador ‘Unlimited Future’ Ad
Gatorade Animates Usain Bolt’s Origin Story In 3D Film leveraging Rio Olympics
Sprint star Usain Bolt has partnered with Gatorade on a stunning life story animation ahead of the Summer Olympics called ‘The Boy Who Learned To Fly’. The seven-minute video, created by MoonBot Studios, explores the athlete’s journey from dreaming kid to world record holding global sprint superstar in 3D. The story loosely traces Bolt’s life:… Continue reading Gatorade Animates Usain Bolt’s Origin Story In 3D Film leveraging Rio Olympics
9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Virgin Media is leveraging rising excitement around next month’s Olympic Games with a new campaign called ‘Be The fastest’ that is built around brand ambassador Usain Bolt’s 100-meter world record time. The UK telco/TV/web outfit is rolling out a campaign that aims to prove that Bolt’s record breaking 9.58 second 100 meter time can… Continue reading 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Judy Murray Heads Pimm’s Wimbledon Campaign Acting As The Brand’s CFO (Chief Foliage Officer)
Mother of Wimbledon 2016 winner Andy was appointed Pimm’s chief foliage officer (CFO) to front the booze brand’s comic campaign leveraging the tennis tournament. Coach, Fed Cup captain and now alcohol ad endorser leads this ambush marketing activity – it will surprise some that despite its common tournament association and synergy, PImm’s is not… Continue reading Judy Murray Heads Pimm’s Wimbledon Campaign Acting As The Brand’s CFO (Chief Foliage Officer)
