Bank of America Leverages 2022 Chicago Marathon Via ‘On The Run’ Campaign Promoting Online Banking & Digital Tools

Chicago Marathon sponsor Bank Of America leveraged its official rights around the 2022 race through an integrated activation programme led by a hero ‘On The Run’ commercial showcasing the bank’s range of digital tools.   The playful 30-second spot, created by agency GroupeConnect and helmed by Ruckus Director Sara Shelton, sees marathon runners demonstrate how… Continue reading Bank of America Leverages 2022 Chicago Marathon Via ‘On The Run’ Campaign Promoting Online Banking & Digital Tools

Let’s Rally – Bank Of America & Major League Baseball

In July 2020, Major League Baseball (MLB) sponsor Bank Of America shifted away from awareness and brand building during the pandemic and instead focused its activation on a social good campaign supporting Boys & Girls Clubs of America with their food and education programmes.   Territory: USA   Agency: GroupeConnect     Objectives   A… Continue reading Let’s Rally – Bank Of America & Major League Baseball

Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign

Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ programme run with the Boys & Girls Clubs of America which aims to give back to local communities.   The cause campaign, developed with GroupeConnect (the… Continue reading Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign