In the first week of March, ahead of the start of the NCAA’s Division 1 college hoops tournament, Great Clips – the official hair salon of March Madness – activated its sponsorship by urging fans to ‘Go Hats Off’. The multi-stage campaign span college athlete NIL tie-ups, with ad content and a sweepstakes fronted by Illinois forward Matthew… Continue reading March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
Tag: Great Clips
Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
North American hair salon chain Great Clips teamed up with NFL legend Drew Brees for a football-themed, back-to-school campaign titled ‘Dad’s Back-to-School Playbook’. The campaign aims to help train dads for back-to-school season like a quarterback would gear up for football season: two annual traditions which typically both happen in early September. Working in… Continue reading Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
The NHL’s official hair salon sponsor Great Clips launched a new Canadian and US campaign – based around an interactive microsite with interactive quizzes, memes, trivia linked to digital-first content – to celebrating hair across the league featuring hockey hair-themed memes, interactive quizzes and trivia. From late February through to 21 March, fans are… Continue reading NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
Great Clips, the official hair salon of March Madness, set out to raise fans’ hair instead of cutting it at the 2021 NCAA Men’s Division I basketball tournament via a social-first activation which invites fans to join the conversation around #HairRaisingMoments. The salon chain’s campaign includes a hero TV spot (running on CBS, TBS, TNT… Continue reading Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
