Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign

As the new AFL season kicked off in early March, the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance rolled out a fresh wave of work in their joint Tackle Your Feelings (TYF) mental health initiative seeking to encourage community footy clubs to invest in mental wellbeing. Objective The campaign aims to… Continue reading AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign

Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign

Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’.   The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign

Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign

Canadian financial giant BMO activated around its tie-up with the Canada Women’s National Soccer Team – overseen by the Canadian Soccer Association (CSA) – through an integrated ‘Grow The Game’ campaign fronted by star midfielder Julia Grosso which sought to build support for the side during FIFA’s 2023 Women’s World Cup and reinforce the banking… Continue reading Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign

Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football

Cadbury Ireland launched a new ‘Become A Supporter & A Half’ campaign in April to encourage and incentivise the public to support for women’s football across Ireland – particularly the grassroots game.   Through its sponsorship of the Football Association of Ireland (FAI), which was unveiled in October 2021, Cadbury is an official partner of… Continue reading Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football

Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities

UK financial giant Barclays teamed up with football ambassadors Ian Wright and Kelly Smith for a spot of plastering and painting at Cheetham Hill Sports Club’s new girls’ changing facilities in Manchester as part of the ongoing, Barclays Community Football Fund’s (BCFF) nationwide mission to make football more inclusive to under-represented groups – particularly girls.   The… Continue reading Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities

Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent

Surfing Australia partner Hyundai launched a new women’s surfer platform called ‘She’s Electric’ which promotes its new EV range and positioning while offering female surfers a pathway to the top of the sport by identifying and amplifying talented grassroots athletes from across the country.   The first Aussie grassroots women’s surfing leaderboard sees the automotive… Continue reading Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent

Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’

The start of September saw UK financial giant Barclays collaborate with creative agency M&C Saatchi Sport and Entertainment, on a multi-channel football campaign opening up its ‘Barclays Community Football Fund’ to the public as part of the bank’s commitment to make football more accessible and to boost participation at every level across the country.  … Continue reading Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’

Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations

Cadbury, which became Official Snack Partner of the Republic of Ireland Women’s National Team last year, leveraged the tie-up in August through a poster campaign which aimed to turn grassroots female players into super stars.   The chocolate giant’s initial activation of its official tie-up with the Football Association Of Ireland (FAI) was built around… Continue reading Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations

Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology.   Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

Adidas ‘X Speedportal’ Boot London Launch Led By Giant Cartoon Salah & Miedema Balloons

To celebrate the launch of the adidas’ new X Speedportal boots, adidas has floated six-metre high cartoon footballers across the capital.   In London on 11 August, Adidas launched a fresh local phase of its ‘X Speedportal’ football boot marketing campaign by launching giant hot air balloons in the shape of player ambassadors Mo Salah… Continue reading Adidas ‘X Speedportal’ Boot London Launch Led By Giant Cartoon Salah & Miedema Balloons

Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers

Uber UK teamed up with amateur five-a-side football league operator Powerleague to cover the taxi fare of cab rides for women playing in evening matches during the winter months.   The initiative, which was launched to leverage spiking female football excitement and interest around UEFA Euro 2022, was launched with a live event and a PR… Continue reading Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers