Panini launched its official Premier League 22/23 Adrenalyn XL trading cards collection through an integrated campaign spanning TV and digital which sought to capture the thrill of card swapping to build and improve a collection and acquire the very best football cards Created by agency Dark Horses, the campaign launched in Mid-August (timed to… Continue reading Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign
Tag: Graphics
Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
As the new NBA season got underway, a US studio unveiled a fan-informed passion project called ‘NBA Design Vision’ which created and curated resonant visual identities and uniforms for each team in the league. This stylish piece of agency self-promotion from Digitas USA includes a logo, graphics package and uniform (association, icon, city and… Continue reading Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
The second half of March, immediately ahead of the first round of qualifying matches, saw UEFA launch a new brand identity for Euro 2020 The identity, which was developed in harness with graphics agency Jump, spans redesigned on and off-air brand identity which will run through the UEFA European Qualifiers. The new identity suite… Continue reading UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
Leveraging spiking football interest around the FA Cup Final, 19 May saw BBC Sport launch its Russia 2018 ‘History Will Be Made’ marketing campaign with creative led by a 60-second spot focused on a tapestry. The hero trailer blends old school embroidery with contemporary CGI to tell the tournament’s story through some of its… Continue reading BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from other established motor racing rights holders. The new look has been inspired by the ‘rawness of urban city environment’ and design elements are layered and… Continue reading Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
Late November saw Formula One (F1) launch a new brand identity as new owners Liberty Media seek to re-engage its global fanbase. The brand refresh is spearheaded by a new logo, developed by Wieden + Kennedy London, which was unveiled via an integrated campaign leveraging the last race of the season – at Abu… Continue reading Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
