World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called the ‘Soda Surf Cup’.   Launched at the start of September, the WSL timed the gaming tie around its ‘Rip Curl WSL Finals’ pro surfing event… Continue reading World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign

In late August, the NFL promoted its upcoming 2023/24 season through a humorous campaign inspired by pop-culture speculation and sport blending into the entertainment space and titled ‘You Can’t Make This Stuff Up’.   Created by agency 72andSunny (New York) and produced by Biscuit Filmworks, this US kick-off campaign is based on the conspiracy theorist… Continue reading NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign

FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat

The Official Song for the FIFA Women’s World Cup 2023, called ‘Do It Again’ by BENEE featuring Mallrat, dropped on 28 June and went live across all major music platforms.   This sonic collaboration between two artists from the joint host nations – BENEE (from Aotearoa / New Zealand) and Mallrat (from Australia) aims to… Continue reading FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat

Special Olympics Northern California Launches Inspiring ‘Do Something Special’ Campaign

June saw Special Olympics Northern California (SONC) launch an awareness campaign called ‘Do Something Special’ that aims to show how Special Olympics brings people together and eliminates division and isolation.   The marketing burst, which seeks to both say and show that ‘Special isn’t what we are’ but it is also ‘What we do’ and… Continue reading Special Olympics Northern California Launches Inspiring ‘Do Something Special’ Campaign

LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures

The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’.   The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures

LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis

The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun.   The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis

NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the pair’s hit sitcom ‘Arrested Development’ and promote the USGA’s annual showpiece.   To promote the 2023 tournament, which is scheduled for 15 to 18 June at the Los Angeles Country… Continue reading NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour

Volleyball World teamed up with agency Ogilvy Amsterdam to transform waste into a unique new winners’ trophy at the finals of the 2022 Beach Pro Tour in Doha in an experiential initiative aimed at raising awareness of the impact that ocean pollution is having on the planet.   Unlike the typical gold and silver sports… Continue reading Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour

Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest

January saw ‘Wembley Stadium connected by EE’ – owned by The Football Association (The FA) – began a year of birthday celebrations on its 100th anniversary with the launch of a multi-stage, multi-phase programme called #Wembley100.   View this post on Instagram A post shared by Wembley Stadium (@wembleystadium)   To mark 100 years since… Continue reading Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest

ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer

The last week of September 2022 saw The England & Wales Cricket Board (ECB) launch a joint campaign – it’s first running across both men’s and women’s England Cricket – to promote the ballot and ticket sales for the 2023 summer season which is spearheaded by an Ashes series for both teams.   The ‘Ashes,… Continue reading ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer

Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket

The England and Wales Cricket Board (ECB) worked with broadcast partner Sky Sports and London local authority Lambeth Council to renovate a playground on the Mawbey Brough Estate to install a permanent Dynamos Cricket Intro wicket and bring to life the governing body’s ‘Dynamos Cricket Intros’ initiative.   Summer 2022 saw the ECB enter the… Continue reading Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket