London based exercise and fitness brand Gymbox launched a late Spring/early Summer SEO digital campaign targeting rival gyms via tongue-in-cheek Google ads. A Google Search campaign online sees the cheeky gym brand hijack ads with specific copy related to traditional competitor gyms and new rivals such as online fitness platform Classpass. These cheeky… Continue reading Gymbox Deploys Cheeky SEO Google Ads To Hijack Rival Fitness Gym Searches
Tag: Google
WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’
Thanks to a new season ‘WNBA Game Days Fits’ fashion-focused activation by Changemaker partner Google, the league’s fans no longer need to search high and low for style ideas as Google Lens is offering a new way to showcase the hoops stars’ ‘tunnel fits’. Spanning TV, digital, social and PR and launched around the… Continue reading WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’
McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Ahead of the 2023 Formula One (F1) season, McLaren Racing and sponsor Google joined forces to create a multi-episode content series called ‘Searching For…’ which focused on the themes of innovation and technology and promoting Google platforms – particularly Google Chrome and Android. The three-spot series of short films, which features both team drivers… Continue reading McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
NBA super star Giannis Antetokounmpo features in Google’s 2023 Super Bowl commercial which promotes the brand’s Pixel smartphone and focuses on how the handset fixes event the funniest of photo mishaps. The tech behemoth’s 90-second ‘Fixed On Pixel’ spot, which will debut on TV during the Big Game’s second quarter and dropped online on 8… Continue reading Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
NBA partner Google celebrated the start of the new 2022/3 season with a tip-off film which promotes the Pixel 7 and sees a game of streetball turn in to a spectacular, star-studded celebrity pick-up game. The commercial led the launch creative in Google’s multi-spot ‘OK, I See You’ campaign – created in harness with… Continue reading Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
AFL partner Google rolled out an Australia ‘Caught On Nest Cam’ campaign in early May which leveraged the league tie-up and featured footy legends to promote its Google Nest Cameras and Doorbell The creative idea was based on the insight that, for many Australians, such security products are most frequently used to check in… Continue reading AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world. Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot. The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star Weekend with a multi-strand activation programme that primarily highlighting the Pixel 6 Phone’s Real Tone tech feature. The NBA’s official fan phone, the Pixel 6, is championed… Continue reading Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign
On 19 October, as the 2021/2 season tipped-off, Google penned a new multi-year basketball partnership which saw its Google Pixel becoming the ‘official fan phone of the NBA, NBA G League and NBA 2K League’ and the first presenting partner for the NBA Playoffs. The tie-up was promoted through a simple, hoops graphic focused… Continue reading Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign
Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
As the ‘2021 WNBA Playoffs Presented by Google’ got under way on 23 September, House of Highlights (HoH) – the multi-platform sports media business acquired by Bleacher Report in 2016 – launched a new campaign under its ‘HighlightHer’ brand focused on female athletes and teams with three major partners Zelle, Nike and Gatorade. Born out… Continue reading Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding
Google teamed up with footballer and social campaigner Marcus Rashford to ask some of life’s biggest questions in the latest wave of its ‘Search On’ UK campaign celebrating the power of curiosity. Developed in harness with agency Uncommon, the search giant’s campaign invites viewers to explore the world around them by asking questions about… Continue reading Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding
