Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations

Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’.   Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations

England Women’s Team Team Up With Google Cloud For #IAmRemarkable Campaign & Workshop On International Women’s Day

On 8 March, three stars of the England’s Women’s Football Team teamed up with Google Cloud for its #IAmRemarkable International Women’s Day initiative which included a campaign and a workshop and which celebrates ‘the most remarkable person of all – yourself’.   Jill Scott, Beth England, and Nikita Parris each paid tribute to a ‘remarkable’… Continue reading England Women’s Team Team Up With Google Cloud For #IAmRemarkable Campaign & Workshop On International Women’s Day

32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign

Google Cloud launched its NCAA March Madness activation on 15 March with a data led college hoops campaign that features genuine students and which focuses on the tournament’s ‘explosive’ nature.   As the official cloud computing partner of the NCAA enters the second year of its March Madness sponsorship the company recruited 32 authentic student… Continue reading 32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign

Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition

Google leveraged its new multiyear status as ‘The Official Cloud of the NCAA’ with its debut cloud computing campaign – spanning TV ads and a machine-learning competition – during March Madness.   The objective behind the new NCAA partnership is part of the company’s new strategy of expanding its reach beyond major client companies by… Continue reading Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition