Tag Archives: Global

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign

Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign

Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign >>
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IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme

IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme

In the second week of May, the International Paralympic Committee (IPC) – the governing body of para sport and the international federation for multiple para sports – launched a >>
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Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’ Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’

Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’

In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and >>
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NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach

NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach

Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA >>
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Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign

Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign

Sonos, the audio partner of Premier League giants Liverpool FC, launched a campaign called ‘Feel More on Match Day’ to highlight the importance of sound in generating matchday atmosphere. >>
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Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness

Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness

A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and >>
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Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand >>
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Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’ Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’

Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’

To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation >>
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