Inspiring Sports Marketing
May 16, 2022
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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May 13, 2022
Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign >>
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May 13, 2022
IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
In the second week of May, the International Paralympic Committee (IPC) – the governing body of para sport and the international federation for multiple para sports – launched a >>
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May 12, 2022
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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Apr 28, 2022
The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and >>
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Apr 27, 2022
NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA >>
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Apr 12, 2022
Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign
Sonos, the audio partner of Premier League giants Liverpool FC, launched a campaign called ‘Feel More on Match Day’ to highlight the importance of sound in generating matchday atmosphere. >>
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Apr 11, 2022
Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and >>
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Mar 30, 2022
Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health
Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand >>
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Mar 26, 2022
Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation >>
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