Tag Archives: Glasses

New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’ New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’

New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’

In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley >>
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Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership

Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership

A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the >>
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Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot

Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot

Oakley launched a new 60-second social spot on 14 January focusing on its athlete ambassador Patrick Mahomes.   Timed to coincide with the NFL Playoffs and Mahomes’ mission to >>
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Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign

Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign

48 hours ahead of the new season kickoff, NFL sponsor Oakley launched a new campaign called ‘Season Two: We Shape The Future’ promoting the start of the second year >>
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Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake

Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake

11 August saw Oakley release a remake of the iconic Bob Marley anthem ‘One Love’ as part of its ongoing 2020 ‘For The Love Of Sport’ brand campaign.   >>
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Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup

Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup

June and July saw the roll out of the first series of an original web series from the Luna Rossa Prada Pirelli Team called ‘Challengers for Now’.   The >>
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Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign

Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign

Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw >>
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Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession

Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession

An adrenaline-fuelled anthem ad fronts Oakley’s April ‘See It In Prizm’ campaign which features an impressive team of athlete ambassador demonstrate the brand’s sports eyewear credentials.   The initiative >>
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Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign

Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign

Early May saw Budweiser launch its largest global campaign ever as it leverages its FIFA rights ahead of the 2018 World Cup kick-off in June with a squadron of >>
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Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession

Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession

Sunglasses and sportswear brand Oakley reassures athletes everywhere that ‘It’s OK’ to fully embrace your sometimes antisocial pursuit of athletic obsessions.   The new marketing burst, developed in harness >>
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