Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series

10 November saw Oakley launch the latest Australian iteration in its ongoing ‘Be Who You Are’ video series with professional surfer and brand ambassador Ethan Ewing. The digital-first campaign is built around a short film tracking Ewing’s journey from a humble upbringing on Queensland’s North Stradbroke Island to reaching the elite of the World Surf… Continue reading Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series

New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’

In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley ambassador and super star road cyclist Mark Cavendish.   The spot highlights the idea that a bicycle is more than just a simple two-wheeled machine, but… Continue reading New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’

Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership

A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the Official Eyewear and PPE Partner of professional surfing’s global governing body.   The tie-up was announced via a campaign led by a hero ‘starting a new… Continue reading Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership

Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot

Oakley launched a new 60-second social spot on 14 January focusing on its athlete ambassador Patrick Mahomes.   Timed to coincide with the NFL Playoffs and Mahomes’ mission to lead his Kansas City Chiefs to back-to-back Super Bowls, the ad runs under Oakley’s umbrella ‘For The Love Of Sport’ brand platform.   The video blends… Continue reading Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot

Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign

48 hours ahead of the new season kickoff, NFL sponsor Oakley launched a new campaign called ‘Season Two: We Shape The Future’ promoting the start of the second year of the brand’s official on-field partnership with the USA’s biggest sport league.   ‘We Shape the Future’, which seeks to unite Team Oakley athletes in their… Continue reading Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign

Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake

11 August saw Oakley release a remake of the iconic Bob Marley anthem ‘One Love’ as part of its ongoing 2020 ‘For The Love Of Sport’ brand campaign.   Performed by American-born, British-Jamaican singer-songwriter Celeste and co-written by a group of athletes from the Team Oakley ambassador stable, the reworked cover version and accompanying video… Continue reading Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake

Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup

June and July saw the roll out of the first series of an original web series from the Luna Rossa Prada Pirelli Team called ‘Challengers for Now’.   The four-part online video season, created in collaboration with creative agency M&C Saatchi, debuted on the team’s own digital channels and was amplified socially by sponsors Pirelli… Continue reading Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup

Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign

Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw the brand declare its undying devotion to sport.   The latest chapter in Oakley’s 2020 ‘One Obsession’ initiative, which is planned to culminate during the Tokyo… Continue reading Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign

Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession

An adrenaline-fuelled anthem ad fronts Oakley’s April ‘See It In Prizm’ campaign which features an impressive team of athlete ambassador demonstrate the brand’s sports eyewear credentials.   The initiative is led by an epic hero commercial, developed in harness with creative agency AKQA Paris, shot in six countries and featuring an impressive and wide ranging… Continue reading Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession

Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign

Early May saw Budweiser launch its largest global campaign ever as it leverages its FIFA rights ahead of the 2018 World Cup kick-off in June with a squadron of drones and a collection of high-tech beer mugs.   The campaign, called ‘Light Up The FIFA World Cup’, champions Budweiser’s dream of bringing people together while… Continue reading Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign

Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession

Sunglasses and sportswear brand Oakley reassures athletes everywhere that ‘It’s OK’ to fully embrace your sometimes antisocial pursuit of athletic obsessions.   The new marketing burst, developed in harness with agency AKQA, was initially teased socially,   Sneaking out early…#OneObsessionTuesday, April 24th. pic.twitter.com/RlxRfAQdWV — Oakley (@oakley) April 22, 2018   Sunrise session…#OneObsessionTuesday, April 24th pic.twitter.com/TnLcjYRa47… Continue reading Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession

Specsavers & Penguin’s Co-Created ITV3 Crime Thriller

Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella.   The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller