Inspiring Sports Marketing
Mar 25, 2022
New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley >>
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Mar 18, 2021
Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the >>
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Jan 17, 2021
Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot
Oakley launched a new 60-second social spot on 14 January focusing on its athlete ambassador Patrick Mahomes. Timed to coincide with the NFL Playoffs and Mahomes’ mission to >>
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Sep 22, 2020
Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign
48 hours ahead of the new season kickoff, NFL sponsor Oakley launched a new campaign called ‘Season Two: We Shape The Future’ promoting the start of the second year >>
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Aug 13, 2020
Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake
11 August saw Oakley release a remake of the iconic Bob Marley anthem ‘One Love’ as part of its ongoing 2020 ‘For The Love Of Sport’ brand campaign. >>
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Jul 17, 2020
Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup
June and July saw the roll out of the first series of an original web series from the Luna Rossa Prada Pirelli Team called ‘Challengers for Now’. The >>
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Feb 18, 2020
Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw >>
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May 03, 2019
Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession
An adrenaline-fuelled anthem ad fronts Oakley’s April ‘See It In Prizm’ campaign which features an impressive team of athlete ambassador demonstrate the brand’s sports eyewear credentials. The initiative >>
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May 09, 2018
Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign
Early May saw Budweiser launch its largest global campaign ever as it leverages its FIFA rights ahead of the 2018 World Cup kick-off in June with a squadron of >>
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May 01, 2018
Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession
Sunglasses and sportswear brand Oakley reassures athletes everywhere that ‘It’s OK’ to fully embrace your sometimes antisocial pursuit of athletic obsessions. The new marketing burst, developed in harness >>
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