Inspiring Sports Marketing
07/08/2023
Baseball For All’s ‘A Letter to My Younger Self’ Leverages Nationals To Celebrate Young Girls’ Baseball Dreams
Baseball For All (BFA) leveraged the USA’s largest girls baseball tournament through a campaign aimed at empowering young women in baseball titled ‘A Letter To My Younger Self’. The >>
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12/06/2023
Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, >>
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28/02/2022
Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove
Sport New Zealand launched an integrated campaign in February called #ItsMyMove which aims to help young women get and stay active their way. The initiative has been developed >>
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18/08/2021
Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
The final week of July saw Always leverage the Tokyo 2020 Paralympics by teaming up with inspirational Team GB long jumper Stefanie Reid as the brand continues its mission to >>
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10/07/2019
Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’
To leverage the 2019 FIFA Women’s World Cup Soccer Without Borders (SWB) created an inspiring film to support and inspire young female players facing cultural barriers, discrimination and violence. >>
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01/02/2019
Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television >>
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03/01/2018
England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
January 2018 saw England Rugby roll out the next phase of its ‘Inner Warrior’ female participation programme. A year on from the launch of the ‘Meet Your Inner >>
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21/03/2017
Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby
The Scottish Rugby Union (SRU) is leveraging peak rugby interest around the climax of the RBS 6 Nations to launch a new campaign, called ‘Be The Best You’, which >>
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20/07/2016
Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
Always builds on the stunning marketing and behavioural change success of its 2014 ‘Like A Girl’ campaign with a Rio Olympic run up campaign that urges girls to ‘Keep >>
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