Tag: Gifs

ESPN+ Teams Up With David Hasselhoff For Comic New Bundesliga Season Promo In USA

Bundesliga International and ESPN+ began teasing the 2021/2022 season with a slightly tongue-in-cheek US promotional campaign featuring David Hasselhoff.   Co-developed by a joint Bundesliga Worldwide New York and ESPN+ marketing team, the collaboration aims to drive awareness of the upcoming season and boost platform subscribers.   The three-month campaign is spearheaded by a hero… Continue reading ESPN+ Teams Up With David Hasselhoff For Comic New Bundesliga Season Promo In USA

Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football

At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’.   The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football

Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness

Great Clips, the official hair salon of March Madness, set out to raise fans’ hair instead of cutting it at the 2021 NCAA Men’s Division I basketball tournament via a social-first activation which invites fans to join the conversation around #HairRaisingMoments.   The salon chain’s campaign includes a hero TV spot (running on CBS, TBS, TNT… Continue reading Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness

‘Team Of Us: Everyone In’ – Vodafone & IRFU

Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU

Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness

March saw ESPN basketball analyst Jay Williams and comedian Seaton Smith step up to host the ‘Acura Less Talk Sports Network’ to leverage the auto brand’s March Madness college basketball rights.   The idea is that Williams and Smith use as few words as possible to comment on the brackets, upsets and highlights of March… Continue reading Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness

AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary

Lucozade Sport’s first ever documentary tells the story of a young Londoner meeting his hero, Anthony Joshua, in a story about the power of coaching.   The Suntory owned sports drinks’ first long-form film, called ‘The Next Move’, was launched 10 days ahead of Joshua’s Wembley fight against Alexander Povetkin.   The nine-minute brand documentary… Continue reading AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary

Chelsea FC Sponsor Carabao Launches Player GIF Series Ahead Of Barca UCL Clash

As the European soccer season moves towards its crucial stages, Mid March saw Chelsea Football Club sponsor Carabao launch a player-led GIF series fronted by stars Eden Hazard, Willian and Marcos Alonso.   The energy drink’s exclusive GIF series, which was devised by W Communications, was rolled out ahead of Chelsea’s UEFA Champions’ League clash… Continue reading Chelsea FC Sponsor Carabao Launches Player GIF Series Ahead Of Barca UCL Clash

Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy

Championship club Bristol City FC’s recent social success has largely based on silly, surreal player goal celebration GIFs.   The Robins, a club in the second tier of English football, have been steadily growing their social following since the start of this 2017/18 season by working with all of its players to record an official… Continue reading Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy

Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation

November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations.   Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation

MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day

To harness the excitement in the weeks before the start of Major League Baseball’s regular season, the MLB and its official cap partner New Era launched #CapsOn – an integrated, participatory campaign that aims to generate pre-season anticipation and excitement.   The initiative, which spans TV spots, social media and in-store work, aims to encourage… Continue reading MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day

L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy

Whilst not an official sponsor, 11 January saw L’Oreal activative around the Golden Globes via a real-time marketing initiative that transformed the Golden Globes red carpet into a shoppable social commerce platform.   For the French cosmetic and beauty giant, the Golden Globes is something akin to the Super Bowl and it leveraged social media… Continue reading L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy