Tag: GIF

Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative

On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown.   The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative

Dream11 GIPHY Channel – Dream 11 & IPL 2020

New IPL 2020 title sponsor’s wide-ranging activation programme included a Dream11 GIPHY Channel strand which not only generated brand reach and engagement, but also solved some of the social distancing, at-home challenges of a tournament held during a pandemic lockdown by providing fans with a GIF content library of social meme fuel to reflect and… Continue reading Dream11 GIPHY Channel – Dream 11 & IPL 2020

Coca-Cola Social ‘Share A Hug’ World Cup Final GIF Highlights Responsive Gesture Activation

Developed by Ogilvy Shanghai, this sweet and straightforward social media post leveraging the World Cup Final between France and Croatia reflects both Coca-Cola’s sharing spirit and positioning.   The short GIF animation sees a ball and two players – one dressed in each team’s kit – embrace together to form the shape of an iconic… Continue reading Coca-Cola Social ‘Share A Hug’ World Cup Final GIF Highlights Responsive Gesture Activation

Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy

At £89m, the Paul Pogba to Manchester United deal was the priciest and highest profile transfer of the offseason and no blockbuster soccer signing has seen more co-ordinated social media marketing collaboration between club, player, shirt sponsor and kit partner.   The player himself  spent the first half of the summer fronting his boot brand… Continue reading Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy

H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars

H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’.   The exclusive, invite-only 13 April event was hosted poolside at the Merv Griffin Estate and the celebrities amongst the 500 guests included: Diane Kruger, Joshua Jackson, Julianne Hough, Darren Criss,… Continue reading H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars