DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends  A-Rod, Ortiz, Griffey Jr & Johnson

Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad.   The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends  A-Rod, Ortiz, Griffey Jr & Johnson