Tag: Germany

Overcome – Siemens & FC Bayern

For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome which saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them (spanning contemporary social topics) in order to inspire viewers and fans not to… Continue reading Overcome – Siemens & FC Bayern

Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’.   PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK

To celebrate and promote its latest wave of new camera technology, early May saw Canon Europe roll out a campaign called ‘Never Break Your Flow’ which was inspired by the rapidly-growing content creator community and focused on a high-energy basketball game.   Created in harness with creative agency VCCP London, content studio Girl&Bear and media… Continue reading Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK

Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team

Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 racing team.   Leveraging Web 3.0, the LMG GT No1 racing project looks to offer an alternative, fresh approach to the tradition that so many professional… Continue reading Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team

Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign

As tennis interest spikes around the Australian Open, German legend Boris Becker – who won the first of his six Grand Slam singles titles at the tender age of 17 – fronts a new campaign for Match Master called ‘Match Dich Locker’.   The marketing push, the gaming brand’s first in the German market, is… Continue reading Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign

Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media

An August Nike initiative aims to help young people in Neukölln, one of Berlin’s most misunderstood neighbourhoods, create their own narrative about their community.   ‘Share Your Story: The Heat Of Neukölln’ is a digital video series which seeks to give a voice to underprivileged teens and use the sportswear behemoth’s brand power to create… Continue reading Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media

#FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich

A pandemic-linked data initiative from Siemens and FC Bayern called #FCBayernPulse which tracked fan heartbeats during games to showcase fan/team real-time game connections culminated in a season-ending #HeartbeatFinal campaign which tracked fan heartbeats during the final game and turned them into funds for the #WeKickCorona programme supporting local charities combatting the pandemic.   Territory: Germany… Continue reading #FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich

Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars

A fun new spot from Allianz Direct in Germany sees Jamaican sprint super star Usain Bolt step out of his comfort zone and take on new disciplines up against young athletes destined to be champions in the future.   Amongst the sports which Bolt tries in the German financial service company campaign are basketball, swimming… Continue reading Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars

360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race

In-house agency INNOCEAN Frankfurt launched a multi-stage digital ‘Buckle Up’ campaign around its parent company’s ‘Hyundai N 24 Hour Race’ at the legendary Nürburgring.   The legendary 24-hour race at the Nürburgring fascinates motor sports fans around the world N, the Hyundai’s high-performance brand, worked with in-house agency INNOCEAN Frankfurt to share the joy, fun… Continue reading 360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race

Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign

Launched on 8 January, a new campaign from Eintracht Frankfurt shirt sponsor Indeed promotes New Year job seeking.   The campaign, called ‘Ingrid Meets Harmony’, features Bundesliga stars Filip Kostic, André Silva and Kevin Trapp alongside brand cult figure Ingrid. It sees Ingrid ask the stars to sign her shirt, but they mistake Ingrid for… Continue reading Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign

Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions

The global interactive fitness platform Peloton’s Christmas campaign in the UK and Germany showcases the energy and benefits of their studio-style workouts within the convenience and comfort of home.   Set to reworkings of Nina Simone’s classic ‘Feeling Good’ (with LA rapper Duckwrth and Canadian rock duo Crown Lands), the hero spot spans TV, digital and… Continue reading Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions